Swaminathan Balu

Swaminathan Balu

Associate Director – Products & Strategic Partnerships

Swami is a seasoned professional with 16+ years of work experience in the Online Market Research Industry. A Product Owner (Mobile App, Web application, Website) at Avidestal, he is responsible for the conceptualization of product features, providing assistance and support to the product development team in the development of new and existing products. He also handles strategic partnerships in terms of Panel Acquisition and Global expansion. He manages the development and implementation of strategies to drive conversions and panel engagement. 

Swami has a broad experience in all aspects of Data collection / Processing / Reporting and Panel management. He has a proven experience in managing agile scrum teams with a demonstrated history in building customer centric SaaS solutions. 

He has previously worked for Krea e-Knowledge Pvt Limited as a Senior Manager for Panel Partnerships and Supply where he managed API Implementations, technical support, Research projects and Panel Implementation Cycle for Cint. He has also worked for Dexterity as a Senior Business Analyst where he spearheaded the Operations team. 

He has done an M.Sc. in Information Technology. 

When he is not working, he enjoys listening to music. He also likes to spend his time doing gardening